PT 1: PROJECT


Shift: an experiment in variability, is an exploration
of variable font technology. Most variable fontz 
change only in width and weight. I wanted to vary
not only weight and width, but style as well.

                                                                                                                            





PT 2: CONCEPT


This variable font is a “normal” typeface, and
through a process of change, becomes something
almost unrecognizable from what it was. Just
like in life, we have what we are comfortable with; 

through a process of change (hopefully daily
change) we become almost unrecognizable or at
least are different than what we started out as. 
A variable font is a way for me to visualize
this change.





            








                                                                        








                                                                                  


                                                           





                                                 











                                                                             



    




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